Tempting marketing tricks for your catering services
March 5, 2018
Starting a business is not an easy task, but it is even difficult when the business is as competitive as catering. Catering is a very competitive sector and by starting such a business means getting ready to take on the competition. While you will make every effort to offer the best catering services, you will also need to market yourself. I have some exceptional ideas that I have used in the recent past to promote my food and services that I know you will find useful.
Connect with food influencers
This is one of the tricks you should utilize to get your catering business on the top of the world. Bloggers have readerships of all kinds. This includes influencers from different parts of the world. If you can get to connect with various bloggers, you will quickly have more people looking for your catering services. You will do the following:
- Find recipe blogs: You are not finding just any blogs, but those with a mass readership. After that, you will need to contact them and tell them that you offer catering services and would love to guest post on their websites. Write a recipe that matches the blog’s audience needs. Do not forget to include a byline at the end that talks about the services you offer or your catering business. This is the best way to advertise your business.
- Go for wedding blog: This is obvious; weddings need catering services. People planning their weddings will without a doubt check wedding blogs to get new ideas for their big event. You could be their next caterer. Find the wedding blogs and tell them you would love to write an article on how to find the best catering service, provider. You can come up with an article that will catch their attention. It is a plus if you have catered for many weddings because this enables you to share the mistakes to avoid when hiring wedding planners.
Once you have done this, many people will know about your catering services and perhaps get interested in hiring you.
Some catering companies usually hold sporadic bridal tastings. This is also something you could do for your business so you can reach the commercial community using such events. Even if you are new, this is something you can do. Create an intimate but small tasting event with ten or more leads to make a significant impression with this food. To reach out to more people or clients, you can make this an occasion event that is a huge part of your marketing technique.
All businesses are moving to online. Whether you are starting now or having in the catering industry for a while, having a website that generates leads is critical. The catering website should include mouthwatering food photos and some articles that address their catering or food needs. You also need to have social media profiles that that will act as the brand of your catering business.
Whether you are planning to start offering catering services or have a successful business, the tricks above will help you take your business to another level.